Tracy Balsz began her entertainment career as head of marketing for Warner Bros. Studio Facilities promoting the studio’s backlot production and post-production services, to not only the film and TV community, but the introduction of the highly artistic show set fabrication services into the themed entertainment industry. In 2005 she founded IndieMarketing, an entertainment marketing and business development consultancy specializing in themed entertainment. Privileged to work on a multitude of projects with an emphasis in launching new business verticals for existing businesses providing marketing know-how and business development acumen, she has provided her skillset to location-based entertainment industry suppliers including Spider Entertainment, Scenario, Technifex, Lappset Creative, Technomedia, GCRS, Playdead, Eye Q Productions, RealD, Iconic Sound and Music, Wyatt Design Group, Mousetrappe, and MediaMation. Tracy is currently a partner in Railton Entertainment Design as VP Business Development. She is also very active in the Themed Entertainment Association and sits on the Board of Directors as President of the Western North America Division where she has nurtured twenty years of relationships within the industry.