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Galaxy, Macau, China
Concept Design | Schematic Design | Design Development | Fabrication | Installation | Production
The design intent of the Fortune Diamond was to create a branded gateway attraction, embodying the themes of good fortune and opulence that would offer a spectacular welcoming experience for the guests.
The Fortune Diamond’s success as a branding icon is evidenced by its ubiquity in Galaxy marketing—on their web site, on the side of busses, in airline magazines, and railway terminals.
It is a favorite photo-op for guests and provides additional stealth marketing through social media and YouTube.