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The Place

The Place

Beijing, China

Concept Design | Schematic Design | Installation | Production

In anticipation of the 2008 Olympic Games in Beijing, EDC created a huge LED Sky Screen for The Place, a new 700,000-sq-ft. mixed-use retail center, developed by the Beijing Aozhong Xingye Real Estate Development Co. Ltd.

This unique overhead viewing experience is currently listed as one of the eight must-see sights in Beijing, along with Great Wall of China.